Hummey is a fictional honey brand created in collaboration with a designer, exploring a warm, playful and organic visual identity. My role was to bring the brand to life through motion, taking the existing identity and developing a range of animated and interactive assets. Across hand—drawn animation, social content, interactive branding and product—focused motion, I explored how movement could add personality and depth to the brand. The project allowed me to experiment with different approaches to motion while keeping a consistent visual language, from tactile frame—by—frame animation to interactive digital experiences and composited product visuals. Credits Brand Design: Woo Designs Motion Design: Alex Smith (Me!)
For the character and logo animation, I used Duik Angela and Joysticks 'n Sliders to build flexible rigs and create expressive animation controls. These tools allowed me to work procedurally with the artwork, making it easier to experiment with movement and quickly iterate on I also allowed easier different animation states. made use of Essential Graphics to build controls outside of the source compositions. This me to expose animation states and keyframes at a higher level, making the final animations to manage and adjust without needing to continually work inside the original compositions.
For the interactive logo, I used Rive's rigging and state—based animation tools to create a more responsive version of the Hummey identity. I used the bone system to animate the flower stem, while joysticks gave me control over the bee and different flower states. I then used a ViewMode1 to connect these elements and create the interactive behaviour, allowing the different animation states to respond dynamically to user input. This gave the identity a more playful and reactive quality while keeping the animation system flexible and easy to control.
