Overview
As part of a collaboration with brand designer Skojie, I created a collection of motion assets for the concept brand Phantom Pops. We were looking for a wany to stand out against other candy brands, and so devised a stratagy that made easy for both kids and young adults to connect with the brand. Childeren, through the interactive animation which encourages play and a deeper connection to the flavour mascots. Young Adults through social formats, and overall nostalgic retro aesthetic in the TV ad.
Making of Videos
Below I have documented the how and why of these brand animations. Throughout
each video, I explored the problems I was facing, how I approached the project and
what learnt along the way. I also dive into the technical aspects, giving an insight into my
methods and decision making.
Credits
Brand Design: Skojie K
Motion Design: Alex Smith (Me!)